As LOOK announced last month, the 22-year-old Radioactive singer has been unveiled as the brand new face of the pop legend’s US fashion brand after pinching the spot off model Georgia May Jagger. And Madge will no doubt be over the moon with her decision to let the knockout blonde front her campaign, as songstress Rita’s looking fiercer than ever in her new London-based modelling pics.
Tweeting “You all ready to get a glimpse at my
@MaterialGirl campaign? Here’s your first look. #MaterialGirl“, the Serbian-born star posted a photo of her saluting the camera dressed in black zip trousers, a black and white cross print shirt worn undone to reveal her taught abs and a huge bearskin Royal Guards hat as she stands outside Buckingham Palace.
Mother-and-daughter designer duo Madonna and Lourdes, who co-own the label together, have said they’re thrilled to have Rita onboard. “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style”, they said in a statement. “On stage or off, in photos or in the street – she’s a magnet! That’s what the Material Girl brand is all about.”
Rita has just touched down in London ready to headline both Wireless and T In The Park festival this weekend, fresh from flaunting her incredible bikini bod in Ibiza. where she was supporting DJ boyfriend Calvin Harris.
Check out her behind-the-scenes video from the shoot below!
By Robyn Munson
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