In a front to destroy the little few tokens of the sacred left in this world, Toblerone have made an executive decision to space out their distinctive triangular chocolate bars. We’re all for minding the gap, but this madness needs to stop.
The regular 270g sized bars are losing 20g of chocolate while the 400g bars are being reduced down to 360g… the size of the packaging and the price will remain the same, the BBC report.
And the sad thing is that we knew this was coming. Back in Mid-October, Toblerone took to their Facebook to write:
“Like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”
This is the confectionary equivalent of the air you get in a packet of Walkers crisp. The added gaps between the Toblerone peaks will forever remind us of the missing part of us that this year bored from our souls.
Twitter isn’t happy, either. People are offering solutions like making the bar shorter but it’s already too late.
It’s time to move on, Twitter. Here are the best reactions:
Look, we’re not saying that Brexit and Toblerone-gate are connected and we’re also not saying that correlation means cause… but if you think about it this way…
This Twitter user found that this development is much bigger news than everyone is giving it credit for. Toblerone is one of the few comforts we have left in this world. The Presidential Election is one of the biggest stress-inducers. It adds up.
Change begets change and the company will keep pushing this change until people stop buying Toblerone. Which will probably be never!