Taylor Swift never normally puts a foot wrong when it comes to her fans, but her latest video release has been surprisingly controversial.
The 26-year-old announced the arrival of her New Romantics video yesterday, which has been heralded as a tribute video to her fans. So far, so cute.
The video is basically a compilation of highlights from her hugely popular 1989 tour, so plenty of fans were excited about potentially catching a glimpse of themselves in the crowd. Understandable.
However, Taylor made the interesting decision to release the video only on Apple Music – a subscription streaming service that you have to pay for.
Yep, this means that fans can only view the video if they’re signed up to (and paying for) Apple Music. And it’s fair to say that some are not impressed…
‘Taylor, we get it that you want to make money out of everything you have worked for, it’s absolutely your right, but honestly, this is too much,’ one fan wrote on Swifty’s Facebook page.
‘I mean, we pay for your albums, concerts, merch stuff, and now your music videos?’
Another disappointed fan tweeted: ‘@taylorswift13 I have been a fan since 2010. Please release the #NewRomantics video officially. You have so many fans waiting to see it.’
And we totally get their point. It’s especially controversial after Taylor famously pulled her music from Spotify and wrote a public letter to Apple about them not paying royalties during the three month trial period of Apple Music.
It’s a tough one. Of course, Taylor deserves to make money for her incredible music, but do her fans deserve to miss out simply for not being able to afford a subscription? Over to you…