#MyStory: The Instagram Campaign Telling Real Stories

What does your Instagram feed say about you? What does it say about other women? About the society we live in? This new campaign and exhibition, launched by Instagram this week, explores just that.

The campaign asks women to use the platform to share their stories and what makes them unique – in a no-filtered, un airbrushed totally real way. By doing this the social network believes we have the power to change the way the world sees women – and shut down the clichés surrounding us.

It asked women from across the globe to share photos that they felt summed up their life at the moment, and then curator Jessica Bennett selected 28 profiles of women who are particularly inspiring and displayed them at an exhibition in LA on Monday night.

And what the exhibition shows is that, while we thought Instagram and our endless love for selfies was just a great way to show off our new lipstick or brag that we’re on holiday (#hotdoglegs) it’s so much more than that. “Instagram is all about visual storytelling, and women are not only incredibly storytellers, but they have really important stories and perspectives to share,” says Marne Levine, Instagram COO. “These images transcend age, culture, country – no matter what – and people really understand and are motivated by different stories that women tell.

Tess Holliday at the launch of #MyStory Tess Holliday at the launch of #MyStory


Instagram stars like Tess Holliday who was chosen as one of the 28 truly represent this – her confidence and big screw you to today’s beauty standards has inspired her millions of followers. Then there’s 22-year-old Petra Collins, a photographer who has worked with the likes of Lena Dunham, and who uses her Instagram to showcase who she really is. “We live in an image based world,” she says. “We’re all constantly bombarded by images, but a lot of them don’t reflect the normal person or girl. And I think the selfie is a really important tool for girls because they can create images of themselves that aren’t the manipulated ones they see.”

Petra Collins and her #MyStory selfie Petra Collins and her #MyStory selfie


But it’s not just the super-followed that are being highlighted throughout the campaign. Other women include Jenn Zeller, a female rancher in South Dakota and software engineer Laura Johannet who uses her Instagram to change stereotypes surrounding female engineers.

Let us know what your Instagram says about you, and get involved using the #MyStory. Read more about the campaign here.