The gorgeous reality TV star, who launched the jeans brand from scratch alongside her university friend Edward Page in 2012, has been making the most of her stylish CEO status by getting in front of the camera to showcase her hot new denim wares herself.
Posing alongside gorgeous Brazilian model Bruna Meneghetti, Louise let Pocket’s skin-tight black-and-white printed jeans take the spotlight by teaming them with a pair of bejewelled sunnies and, er, nothing else in the shoot snapped by fashion photographer Ruth Rose. Mega hot, lady.
Wearing her long brunette tresses loose to cover her modesty, Weez makes the perfect Pocket poster girl and has us itching to see the AW14 collection in full.
By Robyn Munson