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What’s not to love about being on Love Island? Between sunbathing, chilling in the pool and bitching behind the other contestant’s backs, it looks pretty easy, huh?
But apart from winning the £50,000 prize money, how else can the Islanders make money from their stay in the villa?
We already know ITV2 doesn’t pay the islanders to go on the show but they do get a free holiday, food and drink, and loads of free Superdrug products (as the show’s sponsor). But the real money comes when the Islanders leave the villa.
From public appearances to sponsored Instagram posts, the islanders suddenly become walking advertisements for brands – but with the prices they’re paid, we’re guessing they don’t mind. At all.
How much each Islander makes per #spon post will depend on the amount of followers they have and, of course, their popularity.
Tabloid favourite Jess Shears has 1 million followers meaning she can charge companies £1,500 if they want her to promote their product on social media. And, considering the amount she’s done since leaving the villa (there are 38 Insta posts tagged as either #spon or #ad), that makes approximately £42,000 per week!
Jessica’s boyfriend Dom Lever, meanwhile, has 577,000 followers and charges £500 per sponsored post.
New This Morning guest presenter Chloe Crowhurst, has 347,000 followers, and charges £500 too.
While Chyna Ellis has 81,000 followers, but was only in the villa for a matter of days, and so only charges £50 a post.
Just imagine what the winners will be able to charge!
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