Lauren Conrad has switched up her hair for spring, dying those trademark mousey locks a shocking shade of purple for the new season.
The reality star turned designer revealed her new violet hue on Instagram, sharing a snap of her freshly bleached ‘do with her followers – and we’re totally sold on the style.
Explaining her transformation from brunette beauty to LA’s latest lavender recruit, LC wrote: “I really didn’t think that purple was my color, but after seeing several others wear it recently, I decided to give it a try.
“I also tested out the dye on a small section of hair underneath, before coloring my whole mane – which I always recommend. It just goes to show that you should never knock a trend until you try it…”
So, it’s official, The Hills star has joined the bright brigade too – a trend that’s sweeping through la la land for SS14. First adpoted by rocker Kelly Osbourne then style maven Nicole Richie, it seems only the super-cool are brave enough to become part of the purple pack.
What do you think of Lauren’s new locks? We reckon a trip to Boots is in order for us this weekend…
By Claire Blackmore