With over 52 million followers, the 20-year-old is certainly doing something right. And considering she posted the most liked Instagram snap of 2015 (the heart hair, remember?), it’s makes sense for her to share her top tips for social success.
‘So… It has to be organic’, Kendall told Vogue in the new April issue. ‘It means you really can’t plan it out.’ Okay, so ad hoc is key.
And what about that hugely popular snap she shared? Was that not planned either?
Nope, Kendall says. ‘I was having a bad day. I wasn’t in the flow. I was like, “Everyone sucks.” That’s when I did my best image.’
‘I was lying in bed and messing with [my hair]’, she continued. ‘And I thought, “Is this good?” And I just posted it, and I remember looking at it right away and having a lot of likes and saying, “Huh”‘. Sounds like you really can never predict what will be a hit…
And despite her sister Kylie Jenner being a huge fan of multiple Insta posts a day, Kendall insists that she’s not a fan of this style.
‘You don’t want to do too many posts,’ she said. ‘You want to leave them wanting to come back.’ Ah, so mystery is key…
And for her last bit of advice, KJ reminds us all that it’s important to take a break – in fact, her and her model pals often pile their phones at the end of the table whilst out to dinner to stop them tapping.
‘I mean, it’s so crazy to me,’ she admitted. ‘Cause it’s so not real life – to stress out about a social-media thing.’
She’s a wise one, isn’t she?