We Need To Talk About Justin Bieber’s New Calvin Klein Campaign

Remember when Justin Bieber sent the Internet into overdrive with his very racy Calvin Klein shoot with supermodel Lara Stone? Well, he’s at it again.

Bieber has stripped down to his undies for the Calvin Klein Spring 2016 #mycalvins campaign and we’re not sure what to think…

Sporting a peroxide blonde ‘do and wearing only some*very* tight Calvins, Bieber appears in two of the campaign images.

In the first pic Bieber is seen ‘asleep’ on a bed with his hand hovering over his pair of tight, white (and rather revealing) Calvins. Crikey.

Whilst in the second image he gives his best Blue Steel while seemingly mimicking the sculpture of a naked women he poses with. Strange to say the least…

> Confused? Us too…

Shot by Tyrone Lebon, the #mycalvins campaign is built around the slogan “I ________ in #mycalvins” with the brand tweeting the teaser, “Introducing the S16 Calvin Klein global advertising campaign. What do you do in yours?#mycalvins” to kick-start the new campaign.

Bieber shared his pic with his 55 million Instagram following, opting for the caption “I flaunt in #mycalvins” (natch).

READ: 11 Iconic Calvin Klein Moments

Joining Bieber in the star-studded line up is none other than Kendall Jenner who chose to share the news on Instagram via an arty looking GIF. Kendall, who was announced as the face of Calvin Klein last summer has already clocked up a number of sexy campaigns for the all American brand. However, for this shoot we saw the much talked about model in a less provocative outfit, this time wearing a Calvin Klein bra with a pair of wide legged trousers.

> Kendall’s most covered up Calvin campaign

Bieber and Kendall weren’t the only stars to make the cut for this campaign. Both FKA Twigs and Kendrick Lamar posed in their Calvins along with a number of ‘streetcast’ models. 

> FKA Twigs’ arty campaign shot


By Elizabeth Bennett