James Franco Sizzles In New Gucci Fragrance Ad

James Franco was recently named as the new face for Gucci‘s mens’ fragrance Made To Measure, and by the look of these sizzling hot new campaign shots, they made an excellent choice… 

Just like fellow actor hotty Robert Pattinsonwho was recently made the face of Dior Homme fragrance, 35-year-old James is putting that handsome face of his to good use to front the Italian fashion house’s new scent.

Posting a sneak peek at their new Autumn campaign, which was shot by fashion photographer favourites Mert Alas and Marcus Piggott, Gucci captioned the photo of a sexy tuxed-up James driving a vintage convertible with the caption: “In the driver’s seat with James Franco and #GucciMadeToMeasure, a discerning new scent for men.”

The Gucci/Franco collaboration marks another milestone in the US actor’s relationship with the luxury brand, as the Spring Breakers star was also the face of its Homme fragrance back in 2008.

And it doesn’t stop there – the rugged Gucci God has also been seen modelling for their new AW13 mens’ eyewear campaign, which involves the silver screen hunk rocking a James Dean vibe with super cool aviators, a deep dark tan and yet more hot convertibles. 

Yum.

By Robyn Munson

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