Beyoncé has made us want to quit our jobs, run away to a beach and dance all day in an H&M bikini. If the high street brand wanted us to be blown away by the singer’s SS13 ad campaign, well, mission accomplished!
The full advert has been unveiled this morning and shows Bey model a number of gorgeous summer looks. Entitled ‘Beyoncé as Mrs Carter in H&M’, the video opens with the star dancing in the sand while wearing a black fringed string bikini. She’s then joined by a group of dancers as she belts out her new track Standing In The Sun.
It’s the best we’ve ever seen her look, and even covered in sand (good luck washing that off, lovely) we can see how immaculate – and toned – her body is. Just gorgeous.
She also rocks a brunette wig with a blue body-con dress and a performs a fancy little dance with a tie-dye sarong (we’re SO copying this).
Talking about the campaign earlier this month, Beyoncé said: “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
She kicks off the London dates of her Mrs Carter World Tour on Monday night. She’s not called Queen B for nothing! Check out her full H&M advert below…
By Rebecca Martin, 25th April 2013
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