Cheryl Cole shows off her ombre locks for L'Oréal Paris

Cheryl Cole’s L’Oréal Paris Ad Is Sassier Than We Imagined

Cheryl Cole teased us with a sneak preview of her brand new L’Oréal Paris ad last week and now the full film’s been released, she’s left us open-mouthed. 

Because, as well as showing off her newly ombre tresses in the beauty brand’s advert for Féria hair colour, a seriously stunning Chezza appears in what’s got to be her sassiest video to date.

The 30-year-old kicked off the ‘Go Louder’ film by strutting into a car park then whipped her bleached blonde ‘do back and forth in a dance-off with the L’Oreal bleach.

Bending her slim frame into backbends and throwing some breakdancing moves into the mix, it looks like the X Factor star’s been inspired by Beyonce as the former Girls Aloud singer shows us exactly what she’s got.

Speaking about the film, she said: “The thing I love about being a blonde is that you feel that you can have more fun, there’s that famous quote, ‘blondes have more fun’ and I think they do!”

Well, after seeing Cheryl’s latest foray into film we’re pretty sure she’s right. And there’s us thinking her glittering on-screen comeback would be in a face-off with Simon Cowell… 

By Claire Blackmore

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