Cheryl Cole has taken to Twitter to blast Superdrug’s new ‘celebrity weight scales’ idea after the store included her name in its promotional campaign.
The 30-year-old former Girls Aloud singer showed her extreme disapproval of the high-street beauty store’s new scales, which would allow customers to weigh themselves instore and have their weight likened to similar-sized celebrities.
‘Pls do not include me on your scale. Girls should be worried about the number on their exam page not a weight scale ffs’, she then tweeted.
Superdrug has sinced spoken out about their controversial new idea, maintaining that the intention was ‘to create debate and encourage people to ask for advice if they need it’.
But due to the furious public backlash, the proposed ‘celebrity weight scales’ will now not be making their way into stores…
‘We’ve been listening to your comments and feedback throughout the day and are committed to helping people get healthier, and supporting those who want to lose, maintain or put on weight in a healthy and responsible way,’ Superdrug said in a new statement.
‘We created a prototype set of celebrity scales to move the conversation away from weight being perceived as a number, and we want to recognise that everyone is different.
‘However, we’ve listened carefully to all our customers’ comments and can assure them that the prototype celebrity scales will not be trialled in our stores.’
By Robyn Munson