Beyonce Fronts H&M’s HOT New Summer Campaign

Beyonce has been announced as the face of H&M’s 2013 summer collection today, and the pictures have made us desperate for a spot of sunshine. Like a stunning vintage vixen, Beyonce lays on a sunlounger on a gorgeous beach in the Bahamas for the first ad, wearing just a tiny pair of embellished hotpants, a cream blouse, a flower in her hair and some sexual shoes. 

We’ve never wanted to be on holiday more than we do at this very moment. Thanks, Bey.

The singer will appear in a series of TV and magazine ads over the coming weeks, with a bunch of billboards saying: “Beyonce as Mrs Carter in H&M”. Amazing. The clothes will be available in store and online from early May.

She says: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

The summer collection includes the “perfect body-con dress” as well as a fringed bikini and we can’t wait to get our hands on the sun dresses. What’s more, Beyonce herself had an input into the designs, so you know you’ll be one step closer to mimicking Bey’s style this summer.  

Totally going to snap up the entire collection and pretend to be Bey on the beach. Yep.

If that wasn’t enough to have you jumping up and down with excitement, the star has also recorded a brand new song, Standing On The Sun, for the TV ad’s soundtrack. 

Roll on summer! RM