The #2015BestNine Trend Had A WHOLE Other Meaning

If you went on Instagram during the month of December, you probably noticed that everyone – including many of the Insta’ elite, such as the likes of Kylie Jenner and Taylor Swift – was playing around with collages of their top pictures of the year. 

The hashtag #2015bestnine was, like, EVERYWHERE. 


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See: Kylie Jenner Beats Her Sisters To An Instagram Milestone

Tapping into the nostalgia in each and every one of us, all you had to do was pop your Instagram name into their website, and you were handed your most popular Instagram snaps from the year.

If you jumped on the bandwagon and used Best Nine, we’ve got some pretty surprising news for you. 

You may have actually signed up to, wait for it… a dating app

But, HOW?!

If you posted your Best Nine, you might remember an email prompt that asked if you’d like to pre-register for a mystery service? If you clicked ‘yes’, you’re not alone, and you’re now part of the 130,000 members of the new dating site, Nine.  

Happy (early) Valentine’s Day! 


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See: Best Dating Apps

According to Buzzfeed, the site ‘matches people through picture collages on Instagram.’

Founders Yusuke Matsumura and Mai Sekiguchi first came up with the idea back in 2014. Yusuke explained, ‘I was surprised to see that many people were “swiping faces” on apps.

‘At the time, this was somewhat of a rare thing to see in Japan. I quickly downloaded as many apps as I could and started swiping.

‘At first, matching with someone was an exciting experience, but I soon learned that the thrill died when nobody actually started talking. Because really, what do we know about those people? Nothing.’ 

Nine aims to eliminate that, using your Instagram snaps to showcase your personality. 

Now all that’s left is to wonder… Did any of the A-list also press that ‘yes’ button?