Vlogger and Beme founder, Casey Neistat, says that other social apps portray a “highly sculpted, calculated, calibrated version of who we are, rather than reality.” Whereas he wanted to build a different app where you could share a more authentic version of yourself and what you’re doing at a particular point in time. Here’s what you need to know…
You hold your iPhone to your chest when filming a moment. Or another solid object. Unlike other social media apps, like Snapchat, where you are often taking a snap or video while pointing the camera towards you. “We wanted you to keep staring at the sunset and keep watching the rock concert, while still letting you share, “ says Neistat. To record a clip, all have have to do is hold your phone to your chest, and you’ll hear a beep, which means the app is recording. After a few seconds your recording is finished and the clip is automatically posted to your Beme followers.
Beme removes the self-consciousness of taking snaps on social media. Casey and his team wanted to build a social app that lets people share experiences without “scrutinizing” themselves on-screen before they’ve posted it to their followers, so that you could continue to see the moment you are in, without looking at it through a viewfinder on your iPhone.
It’s the most exclusive app around.You can download the Beme app on any iPhone, but you can’t actually start using it until you get a one-time use code. This apparently helps you join with someone you know. Then again, you can always search “Your Beme Unlock code is” into Twitter, where many people are sharing public tweets including an unlock code and a link.
It’s actually pronounced beam. Not like ‘be me’ (as we’ve been calling it in the LOOK office). Even though that totally fits the apps concept of sharing a less constructed version of yourself. “I’m not sharing the real me [with other forms of social media],” Neistat says. “I’m sharing a version of me.”
Like Snapchat once you watch a moment you can never watch it again. Although you can share your reaction that you had watching the clip with the user.
By Emma Firth