Alexa showcases Longchamp's hot new Le Pliage bag for Spring 2014

Alexa Chung Is The Perfect Lady Of Longchamp: WATCH

Alexa Chung‘s Spring 2014 Longchamp ad is here, and we’re warning you now – it will make you pretty fed up that it’s only February.

Shot by Jean-François Julien in the gorgeously sunny St Tropez, the clip shows Alexa and her superb pins strutting their stuff on the French cobbles in an assortment of mega-glam holiday ensembles.

Modelling the French brand’s fabulous Spring 2014 arm candy in a variety of pretty ice lolly hues, the 30-year-old presenter makes one striking leading Longchamp lady as she skips her way through the pretty paves and cruises through town in her powder blue retro ride. 

Besides Ms Chung and her effortless cool, the ad also has us lusting after one of those gorgeous Le Pliage totes. Drool.

The gorgeous print campaign will be unveiled in full later this month. In the meantime, check out Alexa in action below…

By Robyn Munson

 

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