Welcome to the next worrying body trend go viral on social media – the A4 waist challenge.
The trend, which began in China, has since flooded Twitter and Instagram, and sees women competing to have the tiniest waist by comparing it to a sheet of A4 paper.
Tonnes of pictures have been showing girls holding the portrait piece of paper to their waists to show that their waists are narrower than the paper. Seriously troubling.
Let’s also bear in mind that a standard sheet of A4 measures just 8.27 inches wide and 11.69 inches long.
The trend is thought to have kicked off in February when women started sharing their snaps with the hashtag #A4waist – and now, it’s filtered through to the UK.
Thankfully, thought, it seems that people in Britain are just as confused and disappointed as we are by the scary body trend.
‘I’m a size smaller than A4. I’m A3’, one user tweeted.
‘Urgh, the #A4WaistChallenge is just ridiculous’, slammed another.
‘So are they insinuating smaller is better? Not cool to offend the girls who don’t measure up in this manner,’ added another.
Hmm. We hope this is one that disappears very quickly.