How to have productive and creative brainstorming sessions (every time!)

Putting aside any political correctness debates around the term ‘brainstorming, let’s talk about brainstorming. They say that many hands make for light work which is very true, especially if everyone has the same goal in mind. The only difficulty is focusing lots of minds at one thing, especially if you work in a hectic office.

This infographic from WriteMyEssays is a one-stop shop for all your brainstorming queries and worries. It begins by addressing the main halts in a perfectly gelling brainstorm session, notably dominating big personalities, people being too fearful to contribute and collective creative blocks.

The graphic breaks the organisation into three main categories: the before meeting, the during meeting and the concluding which is arguably the toughest part of the entire session.

Here are our favourite parts from all three sections:


  • Invite 10 or less people: the bigger the group the higher the chance for tangents, interruptions and distractions. Keep the guest list pretty locked down and with each person being brought along with a specific purpose.
  • Select your space carefully: Don’t just book any room on a whim. Check it out beforehand. Does it have the right tech setup? Does the table layout encourage discussion? Do people associate this room with regular meetings?


  • Start with outlandish ideas: shake out all the elephants in the room by coming up with the silliest and most unfeasible solution to problems. This will ease the apprehension about sharing ideas.
  • Use the improv system: there are no bad ideas and the phrase ‘no, but’ is banned. In improv comedy it’s all about ‘Yes, and’. This is the system you should be enforcing at your sessions.


  • Check your idea against the original objective: at the beginning there should have been an objective. Whatever ideas you have shortlisted, check these against the criteria and if it holds up, you’ve got a winner on your hands.


Image credit: WriteMyEssays