Japanese pop songs will replace announcement jingles on Tokyo underground

Japanese culture has been leading the frontier of fun and pragmatic innovation for years. The world’s perception of Tokyo is one akin to Back The Future’s envisioning of 2015. However, simple changes in infrastructure have granted them that reputation, not flying cars.

Changes like running a contest to switch the placid departure melody of the Tokyo subway to a selection of Japanese pop songs as chosen by the public. Imagine if we applied this to the UK tube, the “mind the gap” woman would be out of work.

As Quartz
What now?