6 ways to create a cool name for your start-up

Congratulations on your start-up! You’ve got an idea which you truly believe in and that’s an achievement in itself. However, your toughest challenge is standing between you and success: naming your product/company.

A good name can make or break a product or app or scheme. Even if you’re the best entrepreneur out there. By following these simple steps you might be able slap your scheme/product/app with the name it deserves.

1. Remember what your core business is

Ideally, you want your start-up name to serve as it’s explanation. By telling someone what it’s called they should be able to tell you what it does. Try and distill it’s function to one word and work from there.

Emilie Holmes called her tea business Good & Proper. Read her story here.


Image Credit: Good & Proper

2. You’ll need to secure a domain name

The main form of discovery and distribution for your start-up will be online. Remember that securing a good domain can save you from drowning in the early years. Go original or go home and, please, for everyone’s sake, go easy with the vowel removal – noone wants to remember if your Munchbx website has no ‘u’ or no ‘o’.

3. Consider a name generator

Trying to come up with a name yourself is frustrating because you’re a silly, imperfect human. Take the arbitrary out of the equation and try to use a name generator to find a starting point. Without bias, a computer will tell you the logical answer and from that you can create something more unique.

Pippa Murray called her nut butter brand Pip & Nut. Awesome name right? Read her story here.


Image Credit: Pip & Nut

4. Hire a naming firm

The top companies use these firms for copyright and creative licensing purposes – this service could run them an easy £5000. You don’t have that kind of money so why not find a start-up naming firm and give them some business? They’ll design you a logo too!

5. With great puns, comes great responsibility

A controversial point, to be sure. But settling for a memorable pun in the beginning can come to bite you in the future. Unless it’s literally spelled out for them, Some people won’t get the joke and therefore won’t understand the product. When it comes to the general public; giving their intelligence the benefit of the doubt is often risky.

6. Appeal to simple pleasures

When all else fails, use pleasant imagery to win your audience. Names that connote summer holidays and breezy vistas are always winners. When it comes to the start-up market, resorting to psychological tactics it’s totally legitimate. Good luck with your naming.