Who better to explore the world of fashion than a duo of Vogue and model, presenter, designer and all-round ‘it’ girl Alexa Chung?
Earlier this year, Vogue teamed up with Alexa to create a short documentary series, Future of Fashion, to explore different facets of the fashion industry. In each of the 6 episodes, Alexa uncovers an aspect of the industry by sharing her own experiences and meeting with some industry heavyweights to discuss their thoughts.
We’re taking a look at the 6 things that the series has taught us about careers in the fashion industry.
1. Experience and education are everything
When Alexa spoke to designer Christopher Kane, he stressed that his experience working on photoshoots and assisting huge names in fashion on their editorial work gave him the best education he could have asked for.
2. You don’t have to have the big bucks to make it big
There is funding for emerging design talent, particularly NewGen, the British Fashion Council’s project that supports a handful of emerging designers, offers financial aid to those chosen. Initiatives such as this ensure that new design talent is always on the rise.
3. There’s a job for every talent
Designer Paul Smith told Alexa that he often advises aspiring designers to pursue a different job within the industry because of the multitude of opportunities – whether it’s press, buying, other creative roles, and so on – that will still allow you to be creative.
4. Trend forecasting is a big thing
When she visited powerhouse agency WGSM, Alexa learnt about how trend forecasting works. WGSM travel the world collating information from every aspect of life to then feed back to their clients in terms of how these different inspirations will drive fashion trends in the coming seasons.
5. Designers are increasingly pushing diversity in the models they choose
Many designers are trumpeting healthy body image and more diverse faces in the models that they choose for their shows and adverts. Balmain head Olivier Rousteing told Alexa that he wants to see more diversity in his models, and always chooses models with a healthy body image – the likes of Kim Kardashian and Rihanna wear his designs, both have totally different figures from Kendall Jenner, who is also a Balmain girl.
6. Social media is changing fashion
This seems like an obvious point, but Olivier Rousteing, a pioneer of social media in fashion and king of the selfie, points out how social media, particularly Instagram, is changing the traditional format of the fashion show. So getting yourself a social media presence is of huge importance.