A good social media presence is becoming ever more vital to good career prospects, whether you’re on the job hunt or ensconced in a high-flying career.
So if you’re profile picture’s less than flattering, or if you’re tweet base consists mostly of cat videos, there’s probably a reason you’ve only got 14 followers.
Want some help jazzing up your profile? We thought as much. That’s why we’ve scoured the inter-web for five of the best and cleverest ways to spruce up your Twitter account. We can’t promise you’ll be Kanye West by the time you finish, but maybe that’s a good thing…
1. Twitter cards
Now the term Twitter seems like a confusing piece of jargon, but it’s really much simpler than that. It just means adding an extra media experience to your tweets to drive engagement and make your posts that bit more interesting. Plus you’ll appear far more knowledgeable of your industry.
Adding a link to an article will automatically generate the card within the tweet, and so will adding a picture or video link. It’s that simple!
2. Say cheese
Your profile picture says a lot about who you are as a professional. So knee-deep in nightclub grime and clutching two dozen cocktails manically to your stained dress is not the way to go.
Check out the five steps to the perfect career profile picture here.
3. Heads up
Taking advantage of the Twitter header is key to your profile’s overall vibe. A dull, badly cropped image screams laziness, and that’s one trait you don’t want to get branded with.
Twitter recommends anything above 1252 pixels by 626 pixels, but will be resized to 520 pixels by 260 pixels, so make sure you use a photo-editing software package to get your snap looking extra special. We recommend Pixlr as a free online tool with sufficient capability if you don’t have access to Photoshop.
Kick-starting your Twitter conversation with a trending hashtag is already going to have your tweets reaching way more people than if you just use a witty retort book-ended with a made up hashtag. It might seem ironic, but the irony is actually that you won’t get engagement with anyone who will actually read your hilarious comment.
5. Optimise Prime
It’s important to focus your tweets on your audience. If you’re a marketing sales executive, tweeting about last night’s Downton Abbey series finale is not going to interact with anyone other than your friends or colleagues on Twitter, who already follow you anyway.
Much better to keep your content rolling out on topics your career relates to. Then you can build up a respected and reliable online presence that people will come back to time and time again.