Whether launching a Kickstarter business venture or crafting your own blog, you’ll be making your own website. You may not be the most tech-savvy person in the world, but after checking your copy for spelling mistakes (yep, spellcheck isn’t that accurate after all), think about doing these things.
Then say hello to your shiny, functional new website.
SEO, or search engine optimisation, is a process of constructing content to improve it’s visibility online and to improve it’s organic search results. This is, in a way, a form of marketing your website. The more optimised your SEO is, the higher it will appear in search engines such as Google. Put in keywords and check out Yoast.
Images are a vital part of any new website, because audiences expect all online content to be visually stimulating (even if the site is of your new start-up and there’s not much to show off yet). Include images of your team, your project, your products, your offices – anything that will bring what you’re showing to life. These will sell you as a business. Also make sure you check image sizes and quality before making your website live. If using images from another source, make sure you have permission and are crediting accurately.
Responsive templates allow your website to adapt to be viewed on smartphones, tablets and other devices other than desktops. I went to a talk with Facebook recently where they said that of their 27m daily active uses, 24m come to the site through their mobiles. When responsive templates are implemented, a standardised viewing experience will be enabled across different device sizes. Also, websites that aren’t mobile responsive will rank much lower on searches, thanks to Google’s latest algorithm.
At List for Life I live on Google Analytics. I can see which articles are doing well (shout out to our guest writer Lauren Pope) and how you guys are reaching us (through Twitter, Facebook, search etc). It’s a really useful tool for growing and evolving a site – you can see what’s working and what’s not.
5. Contact information
This sounds like an obvious one, but have contact information on your site. If you’re selling a product, customers may want to send queries to you. If you are setting up a blog, brands may want to contact you. If you are a musician showcasing your work, you never know, a record label could want to talk to you. Put an email address and a telephone number down.
Read more at Cosmic here.