Building your start-up from the ground is a difficult enough challenge. Once you’re funded and logistically sorted all you have to do now is navigate your product from your brain, through the infinite expanse of the internet and into the eyes of everyone in the world.
Since Facebook, Twitter, LinkedIn and Kickstarter are flooded in start-up creators looking to get eyes on their projects, it might be worth investigating alternative means for getting your start-up recognised. Here are 5 social media platforms to publicise your start-up on.
You might be thinking DeviantArt is a bit too alternative but we work in a visual culture nowadays. The 16 year old developer who broke the internet with his indie video game got attention through showing some screenshots of his progress on DeviantArt. There’s no reason you can’t post your product or coffee shop pitch on there.
Building a start-up audience should be easy if you begin correctly. All great success stories start at home so why should yours be any different? NextDoor is the social media platform for contacting people close to you geographically. Use it to organise a launch at a local hang-out or just spread the word. If people don’t like your product, they can come to your door and tell you themselves.
With a title as original as that, you might mistake GoGetFunding for a Kickstarter clone. But in actuality, GoGetFunding is Kickstarter without limits. Whether you want to put petrol in your car or money for posters, GoGetFunding is a great way to get money and raise awareness if your project isn’t big enough to compete in the Kickstarter market.
Get on community radio or on the podcasting hype because someone speaking about their project sounds 1000x better than some rewritten 200 word pitch in a bio. The podcasting culture is taking off so either start talking or sponsor a current podcast with your project.
There is no site more fervent and unpredictable than Tumblr. It’s not often used as a promotional tool but it very much should be. If you can work out how to get followed by the Tumblr users of influence, you could find yourself and your product in the middle of an unlikely success story.