So you’ve done all the hard work with your product/scheme/business. You’ve created a logo, worked through all the legal mumbo-jumbo, gone through the logistics with a fine-tooth comb – now all you need to do is design a website, should be easy, right?
In the last 20 years we’ve gone from posting adverts in newspapers to being able to design and release fully functional websites from our bedrooms without any immediate knowledge of coding or website design.
Sites like SquareSpace allow any idiot, for a fee, to create beautiful and easy to use websites for their products, business or international hustles. Whether you’re selling hand-crafted coffee mugs or pedalling manure on the black market, it’s imperative to have an accessible and memorable site to show clients.
You can settle for free web-builders like Blogspot or WordPress or even teach yourself to code from scratch. Really though, if you want to make the most of your site, the way it’s designed doesn’t matter. Getting people to use and return to your website comes down to accessibility.
What even is accessibility? In short, it’s about making sure people of all abilities can take advantage of whatever your website is offering. This great infographic from DesignMantic describes it much more articulately saying that website accessibility is where a site: “allows people with disabilities to access the web. It means that physically challenged people can perceive, comprehend, navigate and interact with the web, and that they can contribute to the web.”
You have to realise that it’s not just young people who are using the web. People of all ages, eye strengths and abilities should have exactly the same access to your website as anyone else. The infographic below walks you through the steps you should be taking to make sure that people of all walks of life can enjoy your website!