With LinkedIn having completely reinvented the networking game, the business card is holding less relevancy as the business world becomes digitised. But that’s no reason to completely abandon them. The internet is making us informed but forgetful.
Something tangible, like a business card, will increase the chances of being remembered by someone you want to remember you. Firstly, because it’s becoming a rarity to receive them and secondly, your contact details will physically be in their possession.
However, getting your business card from your pocket into their’s is one thing. Making it worth looking at is a whole other kettle of fish. Courtesy of Creative Market, here are the ten commandments of creating the perfect business card.
1. Shell out for good quality card
Nobody wants to be handed a business card that flops over like a soggy piece of bread. A strong stock card makes a strong impression.
2. Watch out for poor type sizes
Business card real estate will always be limited, you’d love to stick your CV on there but it’s ill advised. Even with the most basic information, you’re going to be pushed for space so watch the size of your type.
3. Watch out for poor font weights
Printing changes a lot about the font you design on your computer screen. Too heavy of a font can cause ink running which will make your business card look like it’s crying.
4. Keep it simple
Don’t make your card an eye-sore, keep it minimalist and tasteful but at the same time, inject a bit of your personality into it. It’s a hard balance to achieve but keep practicing.
5. Cater to your industry
You’ll most likely be using your card as a way to network within your industry so make it appeal to people with the same interests as you. You’ll probably do this sub-consciously but it’s good to think about an ‘audience’ when designing your card.
6. Follow a content hierarchy
As we mentioned before, you have to be sparing with your info so design the card based on a content hierarchy. Make the stuff like primary email address easier to read than, say, your home phone number.
7. Proof print
The card on your screen will look very different to the one you print out so be sure to proof print a few to see what they look like in your hand. You might decide it’s time for a full re-design.
8. Don’t be tight
No-one will want to network with some stingy punk. Spend the extra on, as we mentioned before, good card but also think about quality ink.
9. Think of it as a marketing tool
The card should reflect both your personal brand as well as your company. Keep the logos and fonts consistent to the brand.
10. Push the envelope creatively
A while back we reported on a business card that doubled as cardiograph, this is the kind of creativity that gets you noticed. It doesn’t have to be as elaborate as a heart monitor but thinking outside the box is what makes for stand-out networking.