Swearing Apparently Makes You More Persuasive, Studies Say

Our mums always told us to watch our mouths but maybe that wasn’t for the best. For the sake of manners, swearing can compromise our Britishness in terms of aggressive politeness but when expressing oneself, a few executed curses can really can in handy.

In fact, a recent study published in several psychology journals showed that people who swear on a regular basis tend to have high IQs. Who would have thought it? But the benefits don’t end there!


Before we proceed, you might want to check out Ofcom’s official list of rude words ranked in order of offensiveness. If you spend time around kids you might have forgotten some absolutely cracking cusses!

Anyway, moving on.

A number of new studies have inferred that swearing, depending on the context, can increase the effectiveness and persuasiveness of a message.

In 2014, a study found that a blog post written by a ‘politician’ that was littered by naughty words improved people’s impression of the author though it didn’t change the likelihood of the participants voting for them.

So what does this say? In terms of persuading people to do something you want, swearing isn’t much help but it does leave a lasting impression!


In fact, we supposedly swear 64% more in our Tweets than we do in everyday speech which is believable since most people use the social platform to complain about all the things that piss them off, anyway.

It just shows that by injecting a little fire into your speeches, you can really turn some heads.

Please don’t tell Donald Trump this. He’s insufferable enough as it is without him having curses on his side to bully women, the disabled and minorities…