Instagram serves a lot of purposes for a lot of people. For me, it’s a place where I can stick all my pseudo-arty photos that I want a select few of my friends to see (and not judge). For others, it’s the most wide-reaching business and marketing platform available on the internet.
Facebook is primarily used for spamming events nobody wants to go to and stalking ex-flames whereas Instagram is a much simpler form of social media being used to market so much better than any other social media right now.
This infographic below, courtesy of Idigic, highlights the massive potential Instagram has as a marketing tool and a simple picture sharing site. The graphic touches on the use of analytic websites, the competitive nature of popularity-led media and the fact that more than 100,000,000 people will be using it in the US alone in the next three years.
Idigic has even done the hard work and explained to you exactly how to use Instagram to your advantage as a product developer or business owner. In their article they’ve highlighted the major issues you’ll have to consider before getting the most out of Instagram as a platform.
It’s a one-stop shop for your planning, analytical, competition and case study needs. There’s too much information there to relay at this time but we implore you to check it out and don’t waste Instagram’s massive marketing potential on pictures of avocado toast and baby seals.