TheMondayKickstart: Råvarene is our start-up of the week

Another Monday, another moment to reflect on the awesome happenings in the world of Crowdfunding. TheMondayKickstart is dedicated to unearthing the best products, apps, ideas and innovations that are looking for funding. This week we’re looking at the Norwegian ‘zero waste’ supermarket, Råvarene. 

We’ve got to talk about our planet. I know, I know, it’s kind of a taboo subject. Namely because we’ve ruined our once-pristine earth beyond repair. That’s why it’s so refreshing and inspiring to see companies like Råvarene that are taking ethical steps to make food shopping a little bit more sustainable.

What Råvarene will become is Norway’s first Zero Waste store where you can buy ethical groceries without unnecessary packaging. This will save customers money and the planet since all the food can be stored in dispensers.

Image credit: Instagram - @Ravaarene

Image credit: Instagram – @Ravaarene

Norway, considered a sustainable country, still throw away 25% of all traded and produced food which adds up to 360,000 ton in total a year. By shopping without the constraint of packaging, the average family in Norway could save themselves NOK 13,800 a year (this is roughly £1200).

Råvarene is working towards opening both a dialogue about the way we consume good as well as a series of flagship stores that embrace this philosophy. Check out the video below to get to Råvarene a little better.

The store works on a three part mantra to strive to be timeless, transparent and circular. Timeless meaning a simple franchise model for stores that’s easy to transfer overseas and expand upon. Transparent meaning no fudging of the details of where the food is sourced and circular meaning that everyone, both supplier, sellers and customers, follows through with the sustainable ideal.

As it stands Råvarene is £3,422 of its £18,000 goal and with 15 days to go, it could use all the support it can get. This model of supermarket could change the way we shop for food for the better. If this sounds like something you want to be involved in or want to donate to, please swing by the Kickstarter.