We’ll say it now, just because a certain food or flavour tests good with mayonnaise or in a salad does not mean you should make your body or face smell of it. After bacon flavoured toothpaste, lip-balm and… lube, we thought this savoury invasion was over. Apparently KFC wanted in on the action.
Picture the smells of summer. Melting ice-lollies, burned burgers, subtle lavender and fried chicken? What, no. Stop it. KFC, we’re not going to ask you twice. Stop trying to ruin summer with your damn sunscreen.
After having marginal success with their chicken-flavoured nail polish, the Colonel has launched fried-chicken scented sunscreen which promises ‘extra crispy’ results. Correct us if we’re wrong, but if your skin resembles anything close to ‘extra crispy’ consult your dermatologist immediately, you lunatic.
A spokesperson (who cannot deny nor confirm is the Colonel) said to Fortune: “We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit”. Natural?!
“Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans”. I don’t know about you but the smell of KFC is one strongly associated with regret and the primal urge to take a thousand showers…
If you think I’m coming down too hard on this suncream then swing by ExtraCrispySunscreen.com to see this monstrosity for yourself. On the day of launch, KFC were giving away 3,000 bottles of this SPF 30 devil sauce for free. Out of sheer curiosity, the KFC community napped up all these bottles in a second.
It’s not edible, in case you were wondering. However, don’t be surprised if legions of stray dogs follow you home after a beach session with this stuff.