Blogging is as close to a renaissance as the millennials will ever have. Everybody and their Mum’s has a blog but very few are successful. Not that it’s important to have success, blogs serve greater purposes than the promise of notoriety.
Blogs can be therapeutic, explorative, investigative, cathartic, depraved and lucrative. They represent the author by their most human facets. Not to get too deep but the impact of blogging on world culture is not to be understated.
So if you have a blog and most importantly, a voice, it deserves to be heard. Here are three ways to make the most of social media for your blogs.
1. Get Personal
Knowing your audience is the best way to get to their hearts. No blog starts off massive unless it’s curated by someone of influence – and you’re not one of those, yet.
As put by Social Media Examiner: “Don’t just listen to your audience, but communicate with them. When you show your fans that you’re interested and you care, and they’ll show you what makes them happy. Once you know what they’re looking for, you can launch a social media campaign that they’ll embrace.”
2. Give people a reason to keep coming back
So now you’ve built a decent fanbase, you’ll have to keep them hooked. Internet users are fickle and will happily ditch your site for one that provides them with whatever they’re interested in that particular day.
All you can do is come up with great ideas and share them as much as you can. Alternatively, give your audience the chance the contribute. The likelihood is that your readers will all have blogs of a similar ilk. Give them the opportunity to write for you, you’ll get free content and expand your readership.
3. Hashtag, hashtag, hashtag
Social campaigns are the bread and butter of attaining internet views and you’ll need to master them if you want to get anywhere in the blogging world. Your best bet is to hit up products and companies you’re a fan of.
Obviously the massive global corporations won’t sponsor you but finding a small start-up to give a competition prize away or collaborate on a campaign could really break your blog into the mainstream.