Why I quit my job to become a life coach

In need of a little life advice? Then you won’t want to miss our exclusive interview with veteran life coach Nikki Armytage.

Nikki, 33, has spent the last seven years working as a life coach after quitting her job in advertising to chase a life of real significance.

You really have to have your head on straight to give other people life tips, and Nikki seems to have it all sorted out. She has two coaching businesses – working at The Lifestylist and as a founder of Electric Woman.

We caught up with her to see how you can get into the coaching game too.

1. How did you know you wanted to be a life coach?

I was working in advertising, but I wanted to have a career and a life that made me inspired and excited about what I was creating; and coaching was that.

Every coach I know loves what they do and it’s a rewarding career to witness people and to support them in really reaching their potential.

2. How did you get started?

I actually went to see a life coach myself and she was amazing and asked me questions that really made me think, what I wanted from my career. I’d been interested in psychology and coaching for a while by then but seeing her made me think: ‘I want to do what you’re doing.’

She was this really inspiring woman and had a great business. I thought ‘I’ll have that please.’

Afterwards, I read some books about becoming a life coach and it really resonated with me. So I retrained while going down to a part time role in advertising.

3. What’s been the most important moment in your career so far?

I’ve got two businesses now, one is a one on one coaching business (The Life Stylist) and one is a group coaching company (Electric Woman) – I do group events and talks – and I think the most important moment was when I did a speaking event at Shoreditch House in London to 200 people and told them my story as a coach and how I built my company. That was a really pivotal moment for me.


4. Talk us through your day…

It’s generally from 10 til 5. I would say definitely a good half an hour of meditation in the morning, and also bikram yoga about four times a week.

It’s a hot yoga where you get really sweaty basically, so meditation, yoga, practice in the morning and then I’ll see about three to four clients for a couple of hours.

Then it’s working with my business partner for a couple of hours in the afternoon. We’re developing workshops for women, mostly in the evening where clients can come (Electric Woman evenings).

5. What are the best / worst things about your job?

It’s working with women who actually want to make a difference. A lot of the clients I work with are very passionate about helping women.  

Most aren’t happy due to protectionism, workaholism or are just really hard on themselves. When you see them transform and start to feel really strong about themselves it is so rewarding.

On the other hand, It can get quite lonely working on your own.

6. What’s the first thing you say to a new client?

It’s so simple, but if you could have three wishes, what would they be? A lot of the time people get caught in the standard way of thinking, that they can’t have what they really want.


7. What do you think people don’t realise about your job?

I think this idea that all coaches are really positive and happy.

Coaching isn’t just about that, it’s about being careful with how you choose to live and creating a life that feels very deep and meaningful. Life isn’t always happy and fluffy and everyone being happy all the time.

8. What advice would you give someone looking to work in the same field?

I would say don’t be afraid to do it your way and go with your gut intuition on how you want to build your business.

People always told me not to cut men our of my client base. But for me, it was really important to target specifically who I wanted to work with, and it’s worked out well!

9. What are your career goals?

My career goals are to write a book around Electric Woman and my journey; and I want to do more workshops around women’s self worth and sexuality. Also working with a number of clients who I enjoy collaborating with; and maintaining a strong coaching business.


10. What would you say to your 15-year-old self?

Don’t doubt yourself. Enjoy what you’re doing, follow what your heart says and try not to doubt yourself. Just keep on going.

Nikki Armytage is a leadership coach at The Life Stylist and a founder of Electric Woman. To contact regarding booking an appointment, email Nikki@electricwoman.com

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