We met one of the coolest emerging designers around

Meet Samuel Dougal. He’s worked with Paloma Faith, Alexander McQueen AND Rihanna. And he’s only 26-years-old!

Want to know how he’s become so successful in the fashion industry? Us too. Read on to find out…

Screen Shot 2016-02-22 at 09.43.35

Image Credit: Samuel Dougal

1. Did you always want to become a designer?

When I was younger I actually wanted to be a tailor. I love being creative and working with my hands. That then evolved into something more design based and it’s been a very organic journey.

2. Talk me though your career journey and your experience. How did you get to work with some of the most incredible people in the fashion world?

I started my journey being trained by Alexander McQueen and Phillip Treacy. I’ve been doing my own thing on a small scale since 2010, but I set up the business two years ago following a string of regular clients. Paloma Faith was the first client I ever had, she commissioned a skirt suit to wear to the Elle Style Awards which was amazing. Then followed Rihanna, I spent a lot of 2011 with her on to her LOUD promo tour. They were two of the nicest and funniest women I’ve met in the industry!

Screen Shot 2016-02-22 at 09.44.13

Image Credit: Samuel Dougal

3. What are the most important things you have learnt so far along your career journey?

The most important thing I’ve learnt is to do what I truly believe in. In the past I’ve tried to do something that’s not been right for me and it has never worked. I’d say that my main lesson has been stay true to who you are, what you believe in and what you want to do. Don’t be swayed by anyone. I also learned that a financial advisor was key, having someone there to look over my books and make sure everything was running smoothly was very helpful.

Screen Shot 2016-02-22 at 09.44.01

Image Credit: Samuel Dougal

4. What would your advice be to aspiring designers?

Get as much experience interning and working as you possibly can and learn as much as you can before you start your own thing. Learning what you want to do, and what you envision for your brand before you take the leap is a huge step. You need to develop your own style before you begin your own company so that you are starting from a confident and stable place. Once it’s your business, you’re not just designing for fun anymore. But seriously…you can’t keep yourself alive with trial and error!

5. Tell us about your new collection?

It’s a body of work that features great wardrobe classics that you can go back to season after season, I didn’t want to design something that was throwaway and would end up in a landfill. These pieces you can put in your wardrobe for this winter, next winter and they will still be relevant and staple pieces to build your wardrobe around.

Screen Shot 2016-02-22 at 09.43.49

Image Credit: Samuel Dougal

6. What was the inspiration behind it?

The inspiration behind this collection was a feeling of timelessness which stems back to my roots in Cornwall. It’s such a beautiful and liberating feeling when you’re down there and that’s what I wanted to translate into my collection. They are very simple cuts, with a focus on luxury leisurewear. It has all been designed for the woman, I want my pieces to make the wearer feel as beautiful and confident as possible.