We asked a Paid Search Specialist how he balances his job with Motocross riding

You should never assume you know everything about your co-workers. You could have no idea what they do in their free time – they could be a pottery genius, a YouTuber or even take part in something as exciting as motocross. 

Jared Field is an employee at Reiss specialising in paid searches to ensure that his company’s investments in advertising spaces are doing their job properly. He is also an avid motocross rider and fan. With such a unique hobby, List For Life had to find out where it all began.

1. Can you tell us a bit of background about yourself: what your day-to-day job is and what it’s like working for Reiss?

My role in the eCommerce team is Paid Search Specialist, this involves managing the Google and Bing paid advertising across all territories, this is sometimes referred to as pay-per-click advertising or abbreviated as PPC. Throughout my career I have worked for large media agencies and also smaller specialist marketing agencies, however I had never worked for a company with an in-house eCommerce team until I arrived at Reiss.

My day-to-day is mostly in Excel, analysing data on one screen and implementing changes to my marketing on the other. Trying to get insights out of data is always a fun challenge and really satisfying when you do find something significant. Implementing changes gained from the insights and then seeing results is even more satisfying. Maybe not so satisfying when a change doesn’t result as positively as you would have hoped, but that’s all part of the process.

2. Do you feel that the balance of your work and motocross benefits you as a worker and Reiss as your employer?

Definitely, I’ve got my first race of the season next month and I’m really looking to getting back on the bike.

3. How did you become interested in motocross in the first place? 

My father – he’s been riding off-road since he was young. Growing up I was used to having our garage filled with dirt bikes and going to his races was a common weekend activity, so there was an interest from a young age. My dad bought me my first bike when I was 8 – a Yamaha TY80 – and it instantly became my favourite thing in the world.

4. Have you ever hurt yourself or had any crazy crashes while on the bike or, more likely, off the bike?

I’ve been very fortunate in the accident department. Falling off the bike is part of riding off-road, like falling down is with skiing or horse riding. I’ve been extremely lucky to have never broken any bones as my dad has broken loads.

My worst accident was actually on a BMX bike when I was a teenager. I fell off at a crossroad junction and managed to land straight on my face and put my tooth through my cheek. Nothing the face surgeon couldn’t stitch up and he took bits off the road and out of my face. Even then I was lucky enough to only fracture my cheek bone but it definitely was the goriest accident I’ve had so far.

5. Inversely, what has your biggest success on the bike track been?

My favourite was the first time I really started to get faster than my dad on the track. I was probably 15 and I remember waiting for the perfect opportunity to overtake him, during a jump. He was pleasantly surprised to see his son overtake him mid-air, I can’t remember the exact words he shouted but they were encouraging.

6. How important do you think it is to have a passion-project on the side of your work?

Very, it’s definitely good for the soul to pursue something you enjoy doing outside of work. Especially if it keeps the adrenaline monkey off your back for a few weeks!

7. What advice would you give to yourself 10 years ago, if you could?

Not too sure, put all your savings into Youtube shares, I have a hunch Google is going to buy the company for a hefty sum.

Now what?