Interested in getting into the health and wellness industry? We met Cate Murden, the founder of Push Mind and Body. She’s an entrepreneur and super inspirational woman.
After a long, and (very!) stressful, career in the media, Cate had had enough. She decided to start a company that helped those just like herself. Here’s her very honest, and very real story…
1. How did you get into the wellness world?
I worked in media for 16 years and towards the end started to run out of steam – the epitome of work hard and play hard. I was living the life of credit and debit, sometimes I was looking after myself and other times I wasn’t. When you get into the mindset of 12 hour days, you’re stressed, you go out for drinks to release the stress, and it spirals, and gym is always the first thing to go out of the window. You then need something to give you a kickstart, to flick that mental attitude switch back into a positive mindset and start looking after yourself. That’s why I created Push Mind and Body.
2. What is Push Mind and Body all about?
It was something that wasn’t out there, so I pulled together the four key disciplines that help you to get into the right mindset. We call it the Fans concept, which stands for Focus Aware Nourish and Stimulate.
The Focus is coaching and finding where you want to be, creating a plan and setting your goals. Aware is mindfulness – learning to live presently and dealing with stress and to live a much more calm life. Nourish is nutrition, and you learn not only dietary habits, but also you learn how to nourish yourself to be on peak performance for what we go through on a day to day basis. Stimulate is exercise, flick that switch and you can get into the right space. As well as looking great, exercise is a real mental thing. We started doing the retreats and we’ve just moved to Somerset in a place that looks like Babbington House, and we do four days there, to pull together the disciplines to give an intensive experience. Afterwards you’ll feel fresh and re-energised.
>3. Who make up your target audience?
The audience is very much London based – 25 to 44, in city jobs. So rather than getting people to come to us, we’ve literally brought the “Mountain back to Mohammed”. We do lots of corporate wellness talks and we’re looking to grow that, because what we do is make people feel better about the environment they’re working in. We’ve also gone into partnership with Soho house and Hoxton Holborn and we’re putting on mini events there
4. So it’s not a Bootcamp?
I went to a traditional Bootcamp, loved lots of things about it and wanted to replicate that. I also love retreats, but I also recognised what I could do better. It felt like I was being beaten up for a week, and spat out with no idea what to do at the other side. I also got an injury that took 3 months to recover from – so I knew I didn’t want anything like that!
The retreats and boot camps I tried also didn’t really touch on feeling well inside and out – which I felt was really important. There are principles of the traditional bootcamp, but also so much more. We’re not about extreme weight loss, that’s an off shoot, you will lose weight and will tone up. But sometimes people don’t have an interest in that, theyre just there for the wellbeing side of things. We offer the whole holistic package.
It’s about making people feel great, shifting mindset, making them feel positive. It’s so rare that people get a chance to focus on themselves. That’s what we’re all about, that little moment where you can go into this bubble that’s all about you and nourishing yourself.
>5. There’s a trend for unplugging, why do you think this has happened?
People are being asked to do more than they’ve ever been asked to do, if you think in the media the ubiquity of it and the number of platforms people are up against. Previously you had to know three TV stations, know you have to know thousands. People are being asked to do so much more with so much less and because of that stress levels are at an all time high. David Cameron said he wanted happiness to be the new GDP because people are becoming so much more stressed. If people are stressed, they are unproductive, if you don’t invest now in your workplace you’re going to end up paying for it in sick-days and health insurance.
On our retreats we do digital detoxes. We had a journalist come and do one and the results were amazing. She had sat with a doctor beforehand and had her vital statistics measured. She only did two full days with us and in that period of time she lost 2.5KG and 2 inches off her waist (!) and she also experienced drops in blood pressure, cholesterol and cortisol. The cortisol is the measurement of stress and when it’s really high you keep your weight around your tummy because it’s where the weight packs on in fight-or-flight. When you go into high stress, your adrenaline starts going and because of that your body holds onto that fat around your tummy because your body thinks it’ll need its reserves.
6. Have you noticed a change in your happiness since leaving your media job?
Yeah! My life has change irreversibly. My life is calmer and happier than it was. I loved media when I worked in it and at the time, it was brilliant. I started when I was 21 and left when I was 37. I loved the job but towards the end it didn’t excite me any more. I just felt like I was coasting so I had to move and this was something that was becoming more pertinent. I was signed off with stress in the end. And now I’ve created something out of that. I turned something really positive out of a negative situation.
7. Do you have to battle wishy-washy misconceptions of ‘mindfulness’?
That is where the tone of voice has become so important. When you think about it, apart from the exercise, everything we do is deemed pretty fluffy. The most important part of us is about communicating it the right way because I know how I would have wanted it communicated to me – everything we do has to be practical, engaging and useful.
8. What are your three top tips?
1) Incorporate exercise into your daily routine
2) Don’t waste time worrying about what’s happened and what’s to come, just deal with what’s happening now and what you know to be true.
3) Make your goals positive not negative. Rather than saying: “I’m going on a diet and cutting out fat”. Turn it into: “I’m going to be kind to myself and help my body and get healthy”.
Find out more info about Push Mind and Body here.