For many a blog begins as a hobby; a digital journal or a mood board. Now, bloggers represent some of the most powerful people in a multitude of industries, having turned their hobby into huge careers.
We’re taking a look at some of the world’s biggest super-bloggers who have made it big in the fashion industry to see how they started, where they are now, and most importantly, why you need to follow them.
Founder of The Blonde Salad, Chiara jets around the world to snap her personal style, cover events, and appear on every FROW going. Having started out as a personal style blog in 2008, TBS has since grown to have a huge following that has enabled Chiara to launch her own accessories line, and now has a team behind the blog. Business of Fashion named her one of the most influential personalities on the international fashion stage, and she has graced the international covers of Vogue, Marie Claire, Grazia and many more.
Follow for: Enviable travel snaps as she appears in a new place every week, as well as flawless personal style.
Tavi founded Style Rookie in 2008 and made herself noticed by her unique style, launching her career as a writer and making her a staple of the FROW. She has since gone on to write for numerous publications, as well as launching Rookie Magazine and The Rookie Yearbook, a site aimed at inspiring and celebrating young women in a multitude of creative pursuits. She has built up a community that celebrates positivity and individuality, fulfilling multiple public speaking roles including a hugely successful TED talk, as well as racking up acting roles. All this by the age of 19…
Follow for: Seeing where it all began for this mega-blogger: her personal style, thoughts on the industry and discussion of feminism for the Millennial generation.
Pandora is a favourite here at List for Life for her work both as Wardrobe Mistress at The Sunday Times Style magazine, and in her eponymous personal blog. The blog features both personal style posts, Pandora’s styling work and commentary on fashion industry news and issues. Having worked at The Debrief and now Style, as well as featuring in countless publications and sites, Pandora has a wealth of experience and clear writing style.
Follow for: Interesting and honest discussion of industry issues, perfectly balanced with a clear sense of humour and personal style.
Founded by Leandra Medine, Man Repeller seeks to promote fun fashion as empowering. What started as humorous commentary on the clothes that women love that men hate (hence the name), the blog has since grown to become a go-to, for me at least, for interesting commentary on style and life, discussing issues within the industry as well as serving up some seriously cool fashion.
Follow for: Great writing and great style, as well as a masterclass in how to have fun with fashion.
5. Susie Bubble
Style Bubble was launched in 2006 by Susie Lau as a personal style and fashion commentary blog, discussing her experiences in the industry as a young writer. Her quirky style will draw you in, and you’ll stay for the discussions of her travels, experiences, and personable tone. With her own blog and freelance writing roles, Lau promotes individuality and puts her stamp on everything.
Follow for: A quirky and clear personal style identity and excellent photos.