We joke about the present-future quite a lot. Guilty of sitting back at the class and throwing pieces of paper at the Vloggers and faux-celebrities of the world that make millions by doing what we perceive as nothing. But really we’re jealous. Finding a niche and making extortionate amounts of money from it is the dream…
That’s what 16-year-old Beau Jessup has done and she is making a ridiculous amount of money for what she’s created.
The story goes like this: after visiting China with her family, Beau was asked to give an English name to a newborn baby by some friends. In China, it’s important for babies to have English names for the future study and conducting business in the UK.
Having a knack for spotting a whole in the market is a great business trait. Beau started ‘Special Name‘ which allows users to pick five primary personality traits for their baby out of a total 12 which they hope their newborn will adopt as they grow up.
Babies in China are named according to their elements so Beau bridged the cultural gap by combining the methods of Chinese naming to conclude in English names. China is the largest consumer base on planet earth so he obviously stood to gain a lot of money.
The total transaction costs the equivalent of 60p but enough people have visited to earn Beau a strong £48,000. That’s university paid for!
And you’re probably thinking: “What does a 16 year old British girl know about naming Chinese babies?”. Well after hearing what Chinese families naming their babies things like Rolex and Gandalf she figured they deserved a decent shot at not being laughed out of rooms in the future.
Speaking about the success of the site, Beau said: “I wanted to do it just to see if an idea could turn into more than just simply an idea.
“And I never expected it to become more than just a small project because I never really considered myself very academic.
“It is obviously a nice surprise, but it is definitely a surprise.”