Is there no end to Zoella’s talents? Our blogging girl crush has turned her hands to fashion design, creating a super cool charity slogan t-shirt for Boohoo.com and Style For Stroke. Launched last year, the #famouslastwords campaign is a collaboration between the high street hotspot and the charity which signs up key ambassadors to raise awareness by creating slogan t-shirts featuring the words you would like to be remembered for.
Zoella has gone for the rather uplifting ‘Be The Best Version Of You’ in super cute swirly writing while fellow blogger Niomi Smart’s design is emblazoned with ‘Wearing Heels Is A Workout’ (we hear that!) Songstress Tallia Storm is getting in on the act too with her ‘Like, Follow, Tweet, Tweet’ tee.
The 2015 collection also includes vests and hoodies for the first time, and touches down at Boohoo.com today. A minimum of 25% of the price tag will go to the Stroke Association, and Boohoo will also be donating 10% of all sales through the eBay page to the Stroke Association for the launch week. “Since last year’s launch with boohoo.com the Style for Stroke campaign has increased awareness of stroke amongst a younger audience’, says Style for Stroke founder Nick Ede, ‘This year’s collaboration aims to build on last year’s success and get everyone talking about Style for Stroke. To see a seed of an idea become a fully fledged fashion campaign is a dream come true and I hope it helps raise funds and awareness for many years to come.”
Charitable, on-trend and only a tenner – what’s not to love? We’re off to buy them all!
By Gemma Gow