You Need To Know About This New High Street Label

It’s fair to say the British High Street is pretty amazing. With all our favourite hot spots continually offering us on-trend, affordable clothes to happily fill our wardrobes, we’d say we’re pretty darn lucky. But now we have HUGE news. It’s about to get even better, thanks to a hot new label that everyone is already talking about. Yep, that’s right, a brand new high street store is about to open its virtual doors to give us all the chance to shop irresistable pieces at extremely purse-friendly prices.

Say hello to Finery London, the online shop that’s set to revolutionise our rails thanks to an incredible offering of gorgeous dresses, cool separates and impeccable cuts. Founded by Caren Downie, a former buying director of Topshop and ex-head fashion honcho at Asos, think grown-up style with a contempoary, fresh twist. These pieces are all about a refined sense of personal style infused with feminine details and modern silhouettes and easy shapes. And with prices starting at just £5, what’s not to love?

Obviously, we’ve already got a wishlist as long as our arms (both of them), but we particularly love the red lace midi dress, not to mention all. the. shoes. In fact, we’ve already fallen hook, line and sinker for this brand, and you can’t even shop it yet. Don’t panic though, you’ll be able to fill your baskets from Thursday, and then you might not be able to stop.

So make sure you bookmark Finery London right now, as this is possibly the biggest (and most exciting) news our wardobes have received since, well, ever. Good luck trying to whittle down your wish lists…


By Hannah Banks-Walker