What do you get when you cross the British Fashion Council (the organisation that promotes the hottest of our homegrown catwalk talent) with online shopping hotspot ebay.co.uk? A boutique full of creations by capital’s coolest designers, that’s what. For the second season running, the fashion powerhouses have joined forces to launch the BFC Contemporary Shop to support emerging designers and give all our wardrobes a piece of the fashion week action.
Open until March 11, up and coming designers PAPER London, Georgia Hardinge, Zoe Jordan and Alexis Barrell have each created a super cool limited edition clutch and scarf exclusively for the shop, and we’ve got our hands on five of Zoe Jordan’s chic black clutches to give away to a lucky few. Just click here to be in with a chance of winning this catwalk-worthy creation, then read on for our exclusive interviews with the London Fashion Week catwalk stars…
Tell us about the inspiration behind your designs…
I’m a sculptural designer so I start with paper, which I then transform into fabrics. This time I pleated leather and melted it down to create a molded look on the clutch. For the scarf I pleated paper and cut shapes before digitally adding yellow colour to finish.
Your career has really taken off in the past few seasons. What’s next?
We have a great line this London Fashion Week called the ‘Fragment Collection’ – it really embodies sculpture and fashion. I have some exciting collaborations in the pipeline and we’re making a 3D sculptural bag!
How do your survive London Fashion Week – any essential tips?
Never drink too much wine during fashion week! It’s all about lots of water and the occasional glass of champagne.
How about key trends for AW15 – what should we be looking out for?
Fashion is definitely going very sexy again – lots of bodycon and pleating.
We love the graphic designs on the bag and scarf. What inspired them?
I’m always inspired by artists – this time Matisse’s cut outs and Sol Lewitt’s wall drawings. The pieces have a tropical feel to complement our SS15 collection. We wanted to go for something that was bold and graphic and signature PAPER.
You have a huge A-list fan base. Who is the ultimate PAPER poster girl?
Kate Hudson who is already a fan – I love how she has a sense of fun when wearing PAPER. Taylor swift wears it on stage and always looks amazing – she gives the clothes a great energy.
The label is known for luxe fabrics and vibrant colours – can we expect the same from your BFC Contemporary Shop designs?
Absolutely, for both pieces we used a print from our SS15 Collection. With the pouch we also had the opportunity to add a pop of colour with contrasting soft suede.
How will you be unwinding after the LFW shows?
By doing lots of yoga and hanging out with my new daughter, Friday.
What trends will PAPER be championing for AW15?
Denim, black and white and contrasting textures teamed together – such as organza with chunky knitwear.
Zoe, we love the marble effect on your scarf and clutch bag. Tell us what inspired the look?
On a recent trip to Berlin, I was really drawn to all the exposed surface and raw textures.
We’re used to seeing your designs on celebs like Poppy Delevingne and Laura Bailey. Why did you want to create more accessible pieces?
Designer doesn’t have to mean expensive, it’s great to see everyone able to enjoy luxury pieces.
You’re being touted as the new Phoebe Philo. How does that feel?
Well I’m not sure I’m not quite at that level yet but I guess it’s something to strive towards!
What can we expect from your AW15 show at London Fashion Week?
J’adore le ski…a little clue for you.
Which part of fashion week do you get most excited about
Seeing the models line up in the collection just before kick off.
We love the vibrant red of your designs Alexis. Why that colour?
I was inspired this season by the traditional clothing of Bhutan. The scarf focuses on the lotus flower, which in crimson symbolises love and compassion. The bag carries the ancient symbolism of Metta, loving kindness.
Describe the Alexis Barrell girl…
The Alexis Barrell look is laid-back, luxurious, eccentric and singular.
You’re from South Africa, does your hometown inspire you?
Very much so. South Africa is an endlessly surprising country of multiple cultural narratives. It can be a wonderful place to develop your creativity, as African design is so rich and unselfconscious. I will never be a minimalist – it is all layers, growth and multiplicity. I think being South African is also about having a deep respect for nature.
What been your best London Fashion Week moment?
My first London Fashion Week presentation. It was a really transformative time. We decided to do something immersive and personal rather than going down the expected route, and it paid off!
All scarves and clutches are available from ebay.co.uk/bfc (Prices range from £49.99-£69.99)
By Gemma Gow