Will Gwyneth Paltrow’s #GlamJan Selfie Catch On?

We all know what a difference a little bit of make-up can make. But there’s nothing like seeing the power of the kohl and a dab of a foundation brush when a celebrity lays it out for you on Instagram.

Gwyneth Paltrow‘s shared her most glamorous transformation yet via a pair of Instagram snaps, showing the Hollywood A-lister with a totally make up-free face right next to her red carpet-ready visage.

The comparison is striking.

In the first shot, the 42-year-old shows her natural off-duty beauty style, with her bare porcelain skin glowing from within, undefined eyes and her trademark blonde tresses loose and unstyled. Natural, bit still totally gorgeous.

But then, we see the Mortdecai actress working full-blown night on the tiles glamour, with her eyes lined and dusted in purple shadow, thick mascara-ed lashes and dramatically contoured cheekbones.

And it’s all in the name of kicking off 2015 in style. ‘Day-to-night. I nominate @amandadecadenet to share her most glamorous transformation. #GlamJan #sp @maxfactor,’ Paltrow, who is the face of Max Factor, captioned the beauty shots.

Is #GlamJan set to become 2015’s #IceBucketChallenge?

We’ll wait and see… 

By Robyn Munson