Why Blake Lively Isn’t Happy With Website Preserve

When Blake Lively launched her lifestyle site Preserve, we were practically jumping for joy at the prospect of affordable fashion co-designed by one of our biggest style icons (so much so, we barely even bat an eyelid at the cost of international delivery). But the leggy blonde has revealed she is not entirely happy with the site’s current state.


In an interview with TIME, Blake said the launch was pushed forward to coincide with her August 2014 Vogue cover and that she wishes she could “put the site on hold for six months to a year and then relaunch it” in order to improve the design. She added: “I couldn’t call Anna Wintour and say ‘I need six more months’”. Supermodel, actress and entrepeneur Blake Lively, bowing to the demands of Miss Wintour? Who knew?


Much to our enjoyment, the new mum and wife to Ryan Reynolds is not the only A-lister to have initiated her own site. Reese Witherspoon, Jessica Alba and Gwyneth Paltrow are all busy pioneering their personal brands, but the latter is less than impressed at being generalised alongside fellow ‘it’ gals.


Gwyneth Paltrow Picture: Rex Features








In a separate interview with TIME, Paltrow said: “People are grasping at straws to tie us together and I get it, because it makes a good story, but I’m slightly offended by this sort of generalization that happens with myself, Jessica, Reese and Blake. I feel there’s something slightly misogynistic about it.” Meow.


Judging by the backlash Lively’s site Preserve originally received, it’s no surprise that Paltrow is a little apprehensive at being compared to the others, but we’re all for a bit of girl power – even if that does mean being grouped as one. And with Lively insisting “every layer” of her company “can and will be improved”, we reckon it can only be a good thing. We can’t wait to see the final Preserve product!


By Bridie Wilkins