Appointed Creative Director of Balmain at just 25 years old, Rousteing has completely transformed the fortune of the storied French fashion house. Along the way he has won the hearts of nearly every member of the A-list, and securely established himself as designer every star worth their salt wants as their BFF.
So, how did he become Mr. Popular? Here’s 6 reasons the celebs fell in love with Rousteing …
1. He is the KING of Instagram
As it stands, Rousteing has a 2.7 million strong Instagram following. Rousteing is the most followed French fashion designer on the platform and keeps his fans engaged by sharing a mix of candid selfies, pics of stars in his Balmain designs and snaps of him hanging with his celeb mates.
2. He is changing the look of fashion
Rousteing is passionate about including models of different ethnicities and diversities in both his campaigns and shows. “My job is not just to design clothes but to also give a new vision to fashion” he said.
3. He supports real women
Rousteing designs his collections with real body shapes in mind (this is one reason his creations regularly appear on the red carpet), and has spoken out about the fashion industry’s obsession with skinny models. “The woman had to come back; the curved woman, and different kinds of body shapes. I don’t like skinny girls. I want to represent a real woman, not just a shadow or a ghost,” Rousteing said.
4. He’s given Balmain the ‘cool’ factor
During his tenure at the house, Rousteing has revitalised the brand into a fashion powerhouse. From his star-studded FROWS to his high street collab with H&M, Rousteing has made Balmain the label anyone who’s anyone wants to be seen in.
5. He is never far from his model posse
Kendall, Gigi, Bella, Rosie, Jourdan – no Balmain show is complete without a seriously A-list line-up.
6. And he’s got half of Hollywood on speed dial
From Rihanna to Taylor Swift, all the celebs want to hang out with Rousteing. There’s no party like a Rousteing party!
On that note, where’s our invite?