How To Wear Pink: The New Rules

If there was a standout colour on the runways this season, it was undoubtedly Barbie’s favourite hue. But don’t think there’s anything saccharine about this shade; the rules have been reinvented, and now there’s no cooler colour to be seen in.


Ever since the advent of the pink coat a few seasons ago, the catwalks have been getting ever rosier. For AW16, there was practically a pink parade. Chanel, Gucci, Dolce and Gabbana… fashion’s heavyweights all showed off every shade of this colour under the sun. But banish any thoughts of sugary sweetness; the new way to wear pink is with a serious dose of cool, top-to-toe.

It’s not just the catwalks promoting pink, either. Fashion’s coolest girls have been flaunting their style credentials in everything from fuchsia co-ords to pale pink separates, showing us all how it’s done.

Pink Street Style Trend

The trick is to choose a pink that suits your skin tone- and your style. For the most fearless, only the brightest hue will do. Tailored trousers and an oversized trench in the most startling shade will stop traffic, but break up the look with mismatched accessories to avoid overkill.

If you’re not convinced by the head-to-toe approach, mix the colour with strong prints like gingham to add variety to your look. Or, pair a pale blouse with a slightly different shade on bottom and choose add-ons in neutral colours.

Pink Street Style 2

Whichever approach you choose to take, there’s an easy way to find your perfect pink ensemble. Forget trawling through all your favourite shopping haunts; let them come to you. Not downloaded Snap Fashion yet? Do it, immediately.

It’s an app that lets you snap any colour you like with your camera, before finding all the most amazing pieces on the market in that shade. Sound too good to be true? It’s not, we promise. And with brands from Mango to Michael Kors, you can rest assured there’ll be sartorial treasures for everyone- and every budget.

Not only that, it’s free to download and easier to use than Pokemon GO. If that doesn’t leave you feeling in the pink, we don’t know what will.