LOOK Parties At The Alexander Wang X H&M Launch

It’s the release we’ve all been waiting for, Alexander Wang x H&M has FINALLY hit the shelves! We went down to the super starry launch at the Regent Street store to scoop up some of the collection before it sold out… 

The two-story building was buzzing with a hoard of fashion’s insiders and a host of celebs too, grabbing their fave pieces of the collection. The shop was transformed, with a boxing ring in the centre housing the DJ pumping out hip hop tunes reminiscent of the pre-party in New York. Staff members were dancing, cocktails and champagne were in full flow and NY style nibbles (mini pretzels – yum!) were in adundance from the handsome waiters – all dressed in black (natch). 

We bumped into superstar singer Ellie Goulding, who had come along with a few friends. “I’ve already bought loads!” she said when we asked if she’d be snapping up some new sportswear bits. 

We also spotted the effortlessly cool model Sam Rollinson, not to mention our fave couple of the moment, model Matilda Lowther and actor Jamie Campbell Bowler. Jamie Winstone was there, too, snapping up clothes in both the women’s and men’s sections!

Popular items included the string ray-esque dresses (£79.99), the super cool sports bras and the men’s sweaters – which were getting grabbed by the first fashionistas into the store at 6.30pm.  

When the evening came to an end, nobody left empty handed as VIP guests were handed a goodie bag packed with Wang treats. That’s our kind of party! The collection launched in H&M stores and online today, and if you’re super quick, you might just nab a piece or two…

By Lexxi Davis