WATCH: Beyoncé’s Fave Brand’s New Fashion Vid

If you haven’t heard of Jaded London, then you need to get in the know fast. Worn (and loved) by the likes of Beyoncé, Rita Ora, Mollie King and Cara Delevingne, the high street brand can be shopped at Topshop, Urban Outfitters and ASOS. And, great news, their latest collection is AMAZING. What’s even better is that they have brought the new collection to life by making this seriously cool video.

To celebrate the brand’s new array of SS15 prints, production director Alex Hinx has created a 50 second promo video to show off the urban streetwear style featuring British singer/songwriter Joel Compass and Ella Bernie – an Elite model.

As you can see from the vid, the SS15 Womenswear collection, entitled, ‘The Main Attraction’ draws inspiration from the original festival goers of the Seventies and features a modern sports-luxe twist. We absolutely love the vibrant prints and think this should be your new go to – just take your cue from Beyoncé who has snapped away her favourite looks from the brand on her style blog.

We are particularly loving these crystal-print crop tops and skirt – go on, shop the links below. Tick off the sporty trend and inject that much needed bit of print into your dreary winter wardrobe – come on we know this is the cure to those January blues.

By Amy de Klerk