If you’re as big a fan of the Great British high street as we are, then get ready for some very exciting news. One of our favourite shops, Warehouse will be getting a major designer injection as it celebrates it’s 40th birthday in 2016.
The brand has announced that it will be undergoing a serious reinvention next year and has already revealed two of the big names on board.
Alasdhair Willis – husband of Stella McCartney and creative director of Hunter – will be taking on the role of brand consultant. His role in the boot brand’s fashionable shift in the last few seasons certainly spells good things to come for what he may be able to do for Warehouse. Alasdhair said yesterday:
“This is going to be an incredibly exciting journey for Warehouse as we re-launch this iconic British brand. As a creative consultant I’m passionate about British brands, so when one comes along that I see has the potential and an opportunity to do something inspiring, meaningful and relevant to today’s consumer then I get excited. Warehouse has these elements.”
Joining him as design director will be Emma Cook – a woman who has worked for the likes of Ghost and Liberty as well as fronting her very own eponymous label – and will certainly be bringing something very special to the new-look Warehouse.
“As a British designer I’m thrilled to be joining Warehouse at such an amazing time for the brand. I’m really looking forward to help establish the brand’s new DNA and to champion a new vision for the British high street,” Emma explained in a statement released yesterday.
Exactly what direction Warehouse will go in, we will have to wait until next autumn to see, but it certainly seems like a very exciting time for the high street hotspot and we cannot wait to shop the new collections.