One Instagram Selfie Turned This Girl Into A Supermodel

First we had Kate Moss, then it was all about Cara and Kendall and now – Alexis? That’s right we might have a new supermodel in the making – say hello to Alexis Primous, the winner of W Magazine and IMG’s very first Instagram model search who looks set to take the fashion world by storm.

Born and raised in Florida, 20-year-old student Alexis stole the crown from over a whopping 1,200 entries with her unique #WMagModelSearch selfie, bagging herself an eight-page spread with W Magazine and a contract with IMG Models. Now that’s what you call a headstart.

When Alexis heard the news, she told W Magazine: “Nobody knows I entered, not even my family. I’m going to start crying. I’ve never won anything in my entire life and this being the one thing that I win is totally okay with me. It is amazing!”


> Instagram: @imgmodels



As if that wasn’t enough, the exclusive shoot (revealed yesterday) was styled by fashion hotshot Edward Enninful – who has previously worked with the likes of Kate Moss, Twiggy and Naomi Campbell – and photographed by none other than Mario Sorrenti. And in true supermodel style, the lucky lady’s shoot ensembles were world’s away from her usual daily get-ups featuring luxury brands Dior, Chloe and Miu Miu.

But, according to stylist Enninful, it sounds like this could be more than a rare occasion. He said:

“Alexis was incredibly focused – I loved her energy, her excitement, and her enthusiasm in channelling each look. She is very beautiful and the way she expresses it is effortless, with confidence and grace. I was impressed by her ability to convey a range of attitudes. To produce eight pictures and have each one stand out in a different way is not easy, especially for a model on her first-ever fashion shoot, so I have no doubt that Alexis will go on to be a star.”

Neither do we Ed, neither do we. 

By Bridie Wilkins