The news is out… Vicky Pattison is the new face of Ann Summers‘ swimwear range!
The ex-Geordie Shore lady, 28, announced her collaboration today by showcasing the designs (and her smokin’ bod) in a series of stunning photos.
We see her in everything from 50s-style high-waisted bottoms to a plunging red swimsuit and a tasselled cover-up. Miaow, lady.
So why Ann Summers? Well, as Vicky tells LOOK: ‘Ann Summers to me is femininity in its most purest form. It’s designed by women for women, I think that’s the best way for anything to be.
‘Women know other women’s body shapes. I think having that knowledge and self awareness filters through and it’s helped it to develop over the years and grow and become such a well-respected brand.
‘It’s a brand I’ve always loved and always worn myself because the underwear’s such good quality and looks so great and fits so well.
‘And the swimwear’s exactly the same. It’s all about being proud of your curves, being feminine and just comfortable in your own skin.’
Despite Vicky looking so glam in the images, she actually prefers a laid-back look when she’s chilling on the beach.
She continues: ‘Definitely no heels, I’m a flip flops kind of girl. In terms of my make-up, nothing.
‘I think you’re meant to be stripped back and natural and chilled during the day, there’s definitely no need for anything.
‘I might, before I go away, get HD eyebrows done and maybe some eyelash extensions, just so you don’t look like a total bag of p***. But across the board, fresh faced on holiday.’
And who does Vicky hope to see wearing the range? Well, everyone really.
She says: ‘I thoroughly believe that beauty comes in all shapes and all sizes. What I don’t like is when people body shame others, or people insinuate you’ve edited your pictures when you haven’t.
‘Or because you’ve got a national campaign and there’s been some airbrushing, that you’re by some means selling an impossible dream.
‘It’s just common sense. I don’t like when women tear each other down, I don’t like when women criticise others, I don’t like it all.’
We’re so with you there, lady!
The collection is available in stores and online now, from sizes 32A-38G and 8-18.